Led Digital Wrist
Clear DSLR Breakthroughs for Canon in 2010
DSLR Technology has come a long way since breaking the 2MP barrier just 15 years ago. I remember spending fortunes on film and developing and looking forward to the 10MP announcement.
(I was reminded of the CD revolution. Diehards remained loyal to analogue (film) technology in the belief that Digital will never make it.It did not take long for them to be proved wrong Digital Cameras of all shapes and sizes soon ate away market share like a virus. Film was overtaken at the consumer level, long before the 10MP mark was reached.
Earlier you paid a bundle for High value MP’s but these days the MP features have become bylines in cell-phones and compacts.
DSLR manufacturers are being challenged to excell in other areas to claim elite status. MP’s are no longer a distinguishing factor. The features that provide DSLR’s with the ability to provide great imaging has changed to:
Very fast and powerful micro processors and extensive software to boot. Exchangeable lenses with their own array of modern features like autofucus and image stabilisation or vibrations reduction Lens attachment technology and compatibility issues. APS-C vs 4/3 technology. Sensor sizes. Architecture – Lenses, sensors, processor, storage. Computerer based artificial intelligence. (A DSLR these days has more processing power than banks needed for national networks in the 70′s and 80′s!)
Few other industries have embraced electronics, micro mechanics, software developments and other leading edge technologies to the extent that Digital cameras have. And DSLR’s have done so at a mega scale.
Canon and Nikon have the lions share of the market, fighting head to head for 80% of the comsumer spend on DSLR’s. In a world market this vast being in the race in the remaining 20% is no mean feat and Sony, Pentax, Minolta, Kodak and several others are holding their own technology wise.
What then makes for a winner if everyone has access to or has developed leading edge technology?
Marketing obviously makes a difference. If everybody excells or can lay their hands on the technology, Brand reputation is a massive factor. A strong brand can even forgive bad technology, at least for a while.
In the race between Canon and Nikon, Canon has led with higher MP’s. Nikon has an edge with a slightly larger sensor and lower end pentaprism usage. Canon and Nikon each claim ergonomic advantages.
My own view is that Canon won the 2010 consumer DSLR round with the Canon T2i and Canon 60d See the reviews here: canon Rebel t2i and the Canon 60d Review.
Canon maintained the lead in the MP department but also grabbed top honours in other DSLR trends. The rapid invasion of DSLR’s into the Video market proved to be a good wave to ride. We saw a number of announcements claiming sophisticated Video technology but as newer cameras of all manufacturers were released they showed up weaknesses in the earlier models. Video features were crammed into DSLR relentlessly:
Video and sound, HD video, Frames per second, True HD, live view, autofocus, live focus, in camera editing, better and better LCD technology and external sound. Not least was the spate of increases in pixel options from 640 to 1080, etc.
In this frantic race cluttered with constantly improving features, with each manufacturer trying to find just the right mix at the right price to capture more consumer spend, Canon’s EOS Rebel T2i and EOS 60D found two sweet spots, at the higher end of the Rebel range and in the middle of the very narrow Prosumer range.
Both Cameras were announced with an array of leading edge features that seemed to be right on the consumer Dollar target. The main features that made people take note and spend their well earned dollars were:
- 18MP APS-C sensor.
- Live view… DSLR’s were behind compacts in this department…)
- Live autofocus.
- Full HD movie functionality, with an array of recording options.
- Very user friendly interfaces
With these two cameras, Canon hit the sweet spot in the DSLR market in 2010. Can Canon follow this up in 2011? Canon’s Rebel T3i release early in 2011 seemed good on paper, but we still have to see if the market responds. The T2i and D60 at either end of the T3i seems to leave it in the shade.
Perhaps Nikon or Sony will give Canon a race this year. They are sure to respond in earnest. Nikon certainly roared back into life with the release of the D5100. It will be interesting to see how this plays out.
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