Fashion Paul Frank
The Founding Of MAC Cosmetics
Aside from MAC stores, you can buy MAC makeup at the Cosmetic Company Store
MAC makeup is not just~is not merely innovative, but it is socially responsible too. The story behind MAC makeup is an interesting tale and is as interesting as the Estee Lauder company that owns it.
Above and beyond other brands of make-up, MAC has a mystique to it. Walk into a MAC store or the mall area of MAC, you have dance music, makeup artists attired in black, who often look hipper than thou. The MAC makeup brand is fun and hip, partially due to the regular release of limited edition collections that can come out for holidays and other times of year. Several of these special editions appear and disappear quickly, so they become nearly collectable. Most of the MAC makeup collections are really fun but some standouts include SuperHeroines and the Venemous Villains collection of various Disney characters like Cruella DeVille.
1985 was the birth of MAC makeup, when it was founded by two Franks – Frank Angelo and Frank Toskan. MAC makeup has two spokesmodels in its history – RuPaul and K.D. Lang
Aside from the Viva Glam lipsticks, MAC doesn’t advertise much, and the money raised from those sales, goe sot an AIDS foundation established by MAC in 1994.
MAC makeup was designed to look good in front of the camera. No matter what your skin tone, MAC is famous for having your particular shade of foundation.
The same year that MAC started their AIDS foundation, the company was sold to Estee Lauder. That means MAC cosmetics are in good company with other premium brands. The Estee Lauder company not only owns MAC, but also owns Clinique, Bobbi Brown, and Origins.Besides being a fun and hip company, MAC is also socially responsible. If you are concerned about animal testing, you can be assured that MAC not only does no animal testing, but they won’t buy ingredients from companies that do testing. All of their high quality brushes are made completely from synthetic hairs
MAC has raised more than $6 million for AIDS victims, including children and is active in supplying meals on wheels to people living with AIDS.
MAC also has a recycling program. For some reason, the MAC makeup artists don’t seem to mention it too often. Once you get 6 empty makeup containers, and take them back to the store, get a free eyeshadow. Aside from feeling like you just won a prize, this is another way that MAC is environmentally responsible
If you’re middle aged, you may feel like MAC isn’t for you, but in fact, once you walk in, you will be made to feel welcome. So don’t let the hipness intimidate you. Walk in and explore all the wonderful colors for yourself.
You can buy MAC and other makeup at Cosmetic Company Store online stores.
Melissa Molinaro and Erin EB Wright attend Paul Frank’s Fashion Night Out
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