Dial White Leather
Merlin Media’s Plans To Roll Out A Full-Time Reports Format On FM Keep Having Side Effects Up And Down The Dial Even Though Rival Station Bosses Would Like Us To Believe They Are Not Reacting.
Robservations on the media beat :
Honestly, I’ve heard school radio stations deliver smoother newscasts than the ones they’ve been airing on Merlin Media’s new 101.1 FM. Since a week back, the station (which officially modified call letters from WKQX to WWWN) has been bolstering its music stunting with hourly, six-minute newscasts testing varied mixes of anchors and contributors. Granted, they’re still in walkthrough / test mode, and they’re wrestling without the right apparatus ready. But you’d think they’d work out their choreography down before subjecting listeners to examples of a format that’s clearly not up to speed. A couple of the clumsy trial runs I heard only made me appreciate the polished professionalism of all-news WBBM-AM (780) that much more .
Merlin Media’s plans to roll out a full-time reports format on FM continue to have side effects up and down the dial even if rival station bosses would like us to believe they’re not reacting. CBS Radio execs attempted to pretend that the impending competition wasn’t behind their decision to simulcast Newsradio 780 on WCFS-FM (105.9), beginning next week. And now WGN-AM (720) chiefs are unrelenting that nothing should be read into the unexpected return of “The Voice of Chicago” as the Tribune-owned news / talk station’s on-air slogan. Let’s hope CBS doesn’t try to reject the clear now that it’s touting WXRT-FM (93.1) as “Chicago’s Original Alternative” on the heels of Q101′s passing.
While all attention so far has been focused on the AM stations that’ll be affected by 101.1 FM, a major impact also might be felt by WBEZ-FM (91.5), the noncommercial public radio outlet controlled by Chicago Public Media. The home of Morning Edition, All Things Considered and 8 Forty-eight won’t be the sole choice for news-and-talk listeners on FM when Newsradio’s simulcast and 101.1 FM start going at it. In the newest Arbitron survey, WBEZ ranked 26th with a 1.7 p.c audience share and 25th among listeners between twenty-five and 54 with a 2.0 share. (Full disclosure : I worked for Chicago Public Media as a blogger in 2010.)
Don’t look for Monica DeSantis to anchor evening newscasts on Citadel Broadcasting news / talk WLS-AM (890) after all. Notwithstanding a brief here last week that she was losing her midday anchor slot to Dave Stewart and shifting to evenings, DeSantis made a decision to quit the station and jump to you know it 101.1 FM. She’d been heard on WLS (via Metro Networks) since 2008. Filling in as WLS evening news anchor for the moment will be Ed Smaron.
They’ve turned a corner at Window to the World Communications or that’s what they say. The nonprofit parent company of public TV WTTW-Channel 11 and classical music WFMT-FM (98.7) is predicting a “break-even budget” for this year and next, thanks in part to increases in company and foundation support. “This news is especially pleasing after an economically challenging Economic 2010 during which losses in state funding and reduced support from different sources resulted in a significant inadequacy and one or two job eliminations,” the company related in an announcement last week. “We still face many challenges in this recovering economy,” warned CEO Dan Schmidt. “But we feel strongly that we’re on the right path and are highly optimistic about our future.”
Add Art Barnum, who was DuPage County courts reporter for the Chicago Tribune, and Debra Bade, who was editor of news research and archives, to the list of editorial employees whose jobs were eliminated last week. “It’s been a great ride, and I’ve had such a laugh working with all of you and with my fabulous staff here at the Tribune,” Bade wrote in an e-mail to associates and friends. “I’m not sure yet what the subsequent journey will be, but look forward to a new challenge and chance to grow.” Tribune business section staffers took up a collection to buy flowers for secretary Rose Sukowski, whose job also was cut after more than 30 years, writes tagza.com.
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